--- title: How Millennials are Shaping the Future of ESG Investing | Riverwater Partners description: Discover how Millennials are transforming ESG. Learn how their focus on sustainability and long-term financial returns is reshaping the investment landscape. image: https://blog.riverwaterpartners.com/hubfs/Imported_Blog_Media/Green-Masters-2.png --- [![investing-responsibly-3.png](https://blog.riverwaterpartners.com/hs-fs/hubfs/RiverwaterPartners_September2024/images/investing-responsibly-3.png.webp?width=384&height=40&name=investing-responsibly-3.png.webp)](https://riverwaterpartners.com/) #### 4140 Parker Ave, St. Louis, MO 63116 #### [(207) 555-0119](tel:2075550119) [Client Login](https://riverwaterpartners.com/client-login/) --- [![investing-responsibly-3.png-1](https://blog.riverwaterpartners.com/hs-fs/hubfs/RiverwaterPartners_September2024/images/investing-responsibly-3.png-1.webp?width=384&height=40&name=investing-responsibly-3.png-1.webp "investing-responsibly-3.png-1")](https://riverwaterpartners.com/) - [Home](https://riverwaterpartners.com/) - [About Riverwater](https://riverwaterpartners.com/about-riverwater-milwaukee-responsible-investing/) - [Our Story](https://riverwaterpartners.com/about-riverwater-milwaukee-responsible-investing/) - [Our Team](https://riverwaterpartners.com/about-riverwater-milwaukee-responsible-investing/our-team/) - [We are Proud to be a B Corp™](https://riverwaterpartners.com/b-corp-responsible-investing-milwaukee/) - [Careers and Internship](https://riverwaterpartners.com/careers-internship/) - [Wealth Management](https://riverwaterpartners.com/wealth-management-services/) - [Individuals and Families](https://riverwaterpartners.com/wealth-management-services/individuals-families/) - [Nonprofits and Institutions](https://riverwaterpartners.com/wealth-management-services/nonprofits-corporations-institutions/) - [Wealth Management Insights](https://riverwaterpartners.com/wealth-management-insights/) - [Small Cap Strategies](https://riverwaterpartners.com/esg-small-cap-value-strategies/) - [Strategies](https://riverwaterpartners.com/esg-small-cap-value-strategies/) - [Investment Process](https://riverwaterpartners.com/esg-small-cap-value-strategies/investment-process/) - [Our Competitive Advantage](https://riverwaterpartners.com/riverwaters-competitive-advantage/) - [Strategy Webinars](https://riverwaterpartners.com/esg-small-cap-value-strategies/webinars/) - [Small Cap Insights](https://riverwaterpartners.com/small-cap-insights/) - [Sustainable Investing](https://riverwaterpartners.com/responsible-investing-esg-milwaukee/) - [What is ESG](https://riverwaterpartners.com/responsible-investing/#what) - [How We ESG](https://riverwaterpartners.com/responsible-investing/#how_we_ESG) - [Sustainability Report](https://riverwaterpartners.com/responsible-investing/#Sustainability_Report) - [Contact](https://riverwaterpartners.com/contact/) #### 4140 Parker Ave, St. Louis, MO 63116 #### [(207) 555-0119](tel:2075550119) [Client Login](https://riverwaterpartners.com/client-login/?__hstc=233546881.0134c20891fd47ee2f28c8f9b6bee255.1718079763696.1727162841117.1727167771382.206&__hssc=233546881.1.1727167771382&__hsfp=4047840898) Search: SEARCH [Client Login](https://riverwaterpartners.com/client-login/) Search: SEARCH [Client Login](https://riverwaterpartners.com/client-login/?__hstc=233546881.0134c20891fd47ee2f28c8f9b6bee255.1718079763696.1727162841117.1727167771382.206&__hssc=233546881.1.1727167771382&__hsfp=4047840898) # How Millennials are Shaping the Future of ESG Investing As the largest living adult generation, Millennials are not only reshaping industries but are also changing the way we invest. Born between 1981 and 1996, this generation is poised to inherit a significant portion of the $84 trillion wealth transfer from Baby Boomers and Generation X by 2045. Their investment preferences and values-driven approach are steering the future of finance, with a particular focus on Environmental, Social, and Governance (ESG) factors. Millennials see sustainable investing not just as a strategy but as a responsibility to align their financial decisions with their values. ## **The Rise of ESG: Millennials Leading the Change** Millennials and Gen Z are increasingly using their financial power to address pressing global challenges. From combating climate change to promoting gender equality, their investment decisions are shaping the future of business and society.  This shift represents a fundamental change in how wealth is used and viewed. For Millennials, the legacy they leave behind is about more than just financial security—it’s about creating a better world. - According to a [Delloitte 2024 Report](https://www.deloitte.com/content/dam/assets-shared/docs/campaigns/2024/deloitte-2024-genz-millennial-survey.pdf?dlva=1) on millennials, roughly two-thirds (63%) are willing to pay more to purchase environmentally sustainable products or services.  - Further, a quarter of Millennials (24%) have stopped or lessened a relationship with a business because of unsustainable practices in its supply chain. ## **Why ESG Matters to Millennials** Their interest in sustainability naturally extends to their investments: a 2024 [Morgan Stanley survey](https://www.morganstanley.com/content/dam/msdotcom/en/assets/pdfs/MSInstituteforSustainableInvesting-SustainableSignals-Individuals-2024.pdf) revealed that 96% of Millennial investors are interested in sustainable investing, underscoring their continued engagement with ESG strategies. For Millennials, sustainable investing is not just about ethics – they firmly believe that ESG-conscious companies are poised to outperform in the long run. Studies show this generation holds strong convictions regarding the financial performance of companies that prioritize sustainability: - A 2023 report from [Morgan Stanley](https://www.morganstanley.com/ideas/sustainable-funds-performance-2023-full-year) revealed that sustainable funds **outperformed** traditional funds across all asset classes in 2023. Furthermore, ESG-focused companies tend to be better at managing risks, such as regulatory changes or shifts in consumer demand, leading to greater long-term resilience.  - [MSCI](https://www.msci.com/esg-101-what-is-esg/esg-and-performance) reports that ESG leaders generally experience **lower volatility** and perform better in turbulent markets compared to their non-ESG counterparts. ## **Empowering Millennials to Build Wealth with Purpose** At Riverwater Partners, we’ve aligned our investment approach with these values. By integrating ESG analysis into our investment process, we believe clients can achieve both financial returns and social impact to capitalize on the economic opportunities in sectors like clean energy, sustainable tech, and healthcare. One of our holdings, [Ecofin Investments](http://ecofininvest.com/), for example, strives to provide solutions in private and public securities that address global challenges in climate action, water, and sustainable communities. Their Ecofin Renewables Infrastructure Fund (ECOIX) invests primarily in utilities that are leading the way in the multi decade transition toward green energy. As Millennials reshape the investment landscape, their focus on ESG factors is setting new standards for how wealth is managed. At Riverwater Partners, we recognize the importance of aligning financial goals with values, and we’re here to support this generation in building wealth while making a meaningful impact on the world. Our comprehensive services go beyond sustainable investment options. We offer **comprehensive financial planning**, helping clients navigate major life milestones like buying a home, starting a family, or planning for retirement—all while ensuring their investments align with their values.  As the recipients of the largest wealth transfer in history, this generation has the power to redefine investing for the better—and we’re committed to being by their side every step of the way. With Riverwater’s personalized approach, low-fee sustainable investment options, and robust financial planning, we offer Millennials the tools to build wealth with purpose, with the goal that their investments deliver both financial and social returns. Ready to get started? [Contact us](mailto:bgigl@riverwaterllc.com) today to schedule a complimentary consultation and learn how we can help you invest with purpose. ###### Past performance may not be indicative of future results. Therefore, no current or prospective client should assume that future performance of any specific investment or investment strategy (including ESG or sustainable investments and/or investment strategies recommended or undertaken by Advisor) made reference to directly or indirectly by Advisor in its web site, or indirectly via a link to an unaffiliated third party web site, will be profitable or equal the corresponding indicated performance level(s). Different types of investments involve varying degrees of risk, and there can be no assurance that any specific investment will either be suitable or profitable for a client or prospective client’s investment portfolio. Historical performance results for investment indices and/or categories generally do not reflect the deduction of transaction and/or custodial charges, the deduction of an investment management fee, nor the impact of taxes, the incurrence of which would have the effect of decreasing historical performance results. [Wealth Management](https://blog.riverwaterpartners.com/small-cap-insights/tag/wealth-management) [By Brian Gigl](https://blog.riverwaterpartners.com/small-cap-insights/author/brian-gigl) [October 22, 2024](https://blog.riverwaterpartners.com/small-cap-insights/archive/2024/10/22/) ## Share this post - - - - ![Brian Gigl](https://blog.riverwaterpartners.com/hubfs/Gigl%20May%202024-1.png) #### Author: Brian Gigl [Previous Q3 2024 Small-Cap Market Update: Looking for Levis®](https://blog.riverwaterpartners.com/small-cap-insights/2024/10/08/q3-2024-small-cap-market-update-looking-for-levis) ### Related posts [![Sustainability Report 2023](https://blog.riverwaterpartners.com/hubfs/Imported_Blog_Media/SusReport-Blog-image.png)](https://blog.riverwaterpartners.com/small-cap-insights/2024/04/20/sustainability-report-2023) [Sustainability Report 2023](https://blog.riverwaterpartners.com/small-cap-insights/2024/04/20/sustainability-report-2023) April 20, 2024 [![Sustainability Report 2022](https://blog.riverwaterpartners.com/hubfs/Imported_Blog_Media/Image-Size-Template-21.png)](https://blog.riverwaterpartners.com/small-cap-insights/2023/04/20/sustainability-report-2022) [Sustainability Report 2022](https://blog.riverwaterpartners.com/small-cap-insights/2023/04/20/sustainability-report-2022) April 21, 2023 [![Our Focus on Water Stewardship](https://blog.riverwaterpartners.com/hubfs/Imported_Blog_Media/Image-Size-Template-3.png)](https://blog.riverwaterpartners.com/small-cap-insights/2023/01/12/our-focus-on-water-stewardship) [Our Focus on Water Stewardship](https://blog.riverwaterpartners.com/small-cap-insights/2023/01/12/our-focus-on-water-stewardship) January 12, 2023 [![Adam Peck Talks Markets on Money Life Podcast](https://blog.riverwaterpartners.com/hubfs/Imported_Blog_Media/Perspectives-Website-Images-1-2.png)](https://blog.riverwaterpartners.com/small-cap-insights/2023/10/09/adam-peck-money-life-podcast) [Adam Peck Talks Markets on Money Life Podcast](https://blog.riverwaterpartners.com/small-cap-insights/2023/10/09/adam-peck-money-life-podcast) May 14, 2024 [![Q1 2024 | Houston, The Eagle has Landed](https://blog.riverwaterpartners.com/hubfs/Imported_Blog_Media/Q1-2024-Quarterly-Letter-Image.png)](https://blog.riverwaterpartners.com/small-cap-insights/2024/04/16/q1-2024-houston-the-eagle-has-landed) [Q1 2024 | Houston, The Eagle has Landed](https://blog.riverwaterpartners.com/small-cap-insights/2024/04/16/q1-2024-houston-the-eagle-has-landed) April 16, 2024 [![Riverwater’s Competitive Advantage](https://blog.riverwaterpartners.com/hubfs/Imported_Blog_Media/Green-Masters.jpg)](https://blog.riverwaterpartners.com/small-cap-insights/2024/04/03/riverwaters-competitive-advantage-value-investing) [Riverwater’s Competitive Advantage](https://blog.riverwaterpartners.com/small-cap-insights/2024/04/03/riverwaters-competitive-advantage-value-investing) April 3, 2024 ![investing-responsibly-2-300x58.png](https://blog.riverwaterpartners.com/hs-fs/hubfs/RiverwaterPartners_September2024/images/investing-responsibly-2-300x58.png.webp?width=300&name=investing-responsibly-2-300x58.png.webp "investing-responsibly-2-300x58.png") ![BCB-300x165.png](https://blog.riverwaterpartners.com/hs-fs/hubfs/RiverwaterPartners_September2024/images/BCB-300x165.png.webp?width=300&name=BCB-300x165.png.webp "BCB-300x165.png") We are proud to be Milwaukee-based, a Certified B-Corp™ and a Certified Woman-Owned Business. 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